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Building Blocks of Marketing Communication

Course Description

Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers  and  entrepreneurs who are responsible for the  marketing function at their companies –  or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.

The course begins with a strategic discussion, developing a marketing plan, and outlining the range of communications media you will incorporate into your plan. We’ll cover each media component, from traditional print communications through digital communications and social media marketing. You’ll  learn strategies  and tactics  for  conducting  effective  email  marketing campaigns  and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.

  • Course Details
  • Delivery Methods
  • Course Calender

What You Will Learn

  • Define marketing communications and its various elements
  • Develop, maintain, and evolve effective marketing content
  • Use email marketing to effectively reach your business’s target audience
  • Implement your strategy and increase the ROI of your e-mail campaigns
  • Track and analyze campaign results
  • Understand where social media fit in the overall marketing strategy for your brand
  • Create and launch a social media plan
  • Select the right team and allocate appropriate resources to support the goals
  • Monitor and address negative messages
  • Incorporate blogs in your social media plan

Course Outline

  • Unit 1: The Building Blocks of Marketing
  • Unit 2: Your Communications Strategy
  • Unit 3: What Are the Rules of the Road?
  • Unit 4: Focus Your Messages for Impact
  • Unit 5: Using Content to Attract Your Audience
  • Unit 6: Leverage Social Media
  • Unit 7: Maximizing Your Results
  • Unit 8: Gather Your Communications Details
  • Unit 9: Sharing Information Through Media Releases
  • Unit 10: Getting Acquainted with Email Marketing
  • Unit 11: Building Your Contact List
  • Unit 12: Your Email Marketing Plan
  • Unit 13: Designing Your Email Strategy
  • Unit 14: Messaging Mechanics
  • Unit 15: Bringing Your Email Campaign Life
  • Unit 16: Good Habits for Good Email Managers
  • Unit 17: So, What Do I Write About?
  • Unit 18: Subject Lines and Calls to Action
  • Unit 19: If It Doesn’t Get Measured, It Can’t Be Counted
  • Unit 20: Your Social Media Foundation
  • Unit 21: Developing Your Social Media Plan
  • Unit 22: Choosing the Right Platforms for Your Brand
  • Unit 23: Creating Brand-Centric Messages
  • Unit 24: Monitoring Your Progress
  • Unit 25: Handling Negative Social Messages
  • Unit 26: Building Internal Communities with Social Media
  • Unit 27: Using Facebook to Advantage
  • Unit 28: Using LinkedIn to Advantage
  • Unit 29: Using Twitter to Advantage
  • Unit 30: Meet Social Media Management Tools
  • Unit 31: Staying on Top of the Trends
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Online Course

Price: $149.99

The online, self-paced training program is an excellent way for students to train at their own pace. This means they can focus on areas of specific need. This program offers an interactive experience so there’s no need for traditional lectures or presentations; everything takes place through lesson plans with videos as well as exercises.

  • Benefits of this Format:
  • With our digital learning system, you can learn virtually anytime anywhere and at your own pace.
  • Online training is an excellent way for companies with remote employees or multiple office locations to achieve certification. It's also considerably more cost effective than traditional methods, which makes it a smart investment that can help your business grow!
  • Course activation time is as quick and easy as 1-2-3. Get your employees up to speed in just 24 hours with our quick course design process that's perfect for any business!
  • Lessons: 31
  • Quizzes: 0
  • Completion Time: 5 Hours
  • Listening Duration: 3 Hour 45 Minutes
  • Students: 977
  • Exam: Yes
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Instructor-Facilitated Learning

Price: Check Calendar for Pricing

Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!

  • Benefits of this Format:
  • With a flexible schedule, you can take this course whenever it’s most convenient for your day. Check out the different instrucor calenders that appeal to you.
  • With our interactive and engaging learning experiences, you'll be able to master new topics in a matter of days.
  • Spend time interacting with the instructor. Ask questions and get clarification on anything you don't understand or feel uncomfortable about!
  • Lessons: 31
  • Quizzes: 0
  • Course Duration: 5 Days
  • Exam: Yes
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Private Group Training

HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.

  • Benefits of this Format:
  • Take the hassle out of managing your training schedule by scheduling classes and picking them up on-demand.
  • If you're looking for an affordable way to save money, this is it! With groups of eight or more the option often becomes more cost effective.
  • You are in charge of the training schedule
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Skilled Now Corporate Training Program

Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!

This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!

  • Benefits of this Format:
  • The learning process is made more engaging with someone who knows your business inside-out.
  • The instructor can customize the course to fit your needs and career goals. For example, he or she might show you actual reports from companies that interest you specifically so it's easier for both of us!
  • You are in charge of the training schedule
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