Building Blocks of Marketing Communication

BUILDING BLOCKS OF MARKETING COMMUNICATION

Course Description

Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.

The course begins with a strategic discussion, developing a marketing plan, and outlining the range of communications media you will incorporate into your plan. We’ll cover each media component, from traditional print communications through digital communications and social media marketing. You’ll learn strategies and tactics for conducting effective email marketing campaigns and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.

Course Details
Delivery Methods
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What You Will Learn

Define marketing communications and its various elements
Develop, maintain, and evolve effective marketing content
Use email marketing to effectively reach your business’s target audience
Implement your strategy and increase the ROI of your e-mail campaigns
Track and analyze campaign results
Understand where social media fit in the overall marketing strategy for your brand
Create and launch a social media plan
Select the right team and allocate appropriate resources to support the goals
Monitor and address negative messages
Incorporate blogs in your social media plan

Course Outline

Unit 1: The Building Blocks of Marketing
Unit 2: Your Communications Strategy
Unit 3: What Are the Rules of the Road?
Unit 4: Focus Your Messages for Impact
Unit 5: Using Content to Attract Your Audience
Unit 6: Leverage Social Media
Unit 7: Maximizing Your Results
Unit 8: Gather Your Communications Details
Unit 9: Sharing Information Through Media Releases
Unit 10: Getting Acquainted with Email Marketing
Unit 11: Building Your Contact List
Unit 12: Your Email Marketing Plan
Unit 13: Designing Your Email Strategy
Unit 14: Messaging Mechanics
Unit 15: Bringing Your Email Campaign Life
Unit 16: Good Habits for Good Email Managers
Unit 17: So, What Do I Write About?
Unit 18: Subject Lines and Calls to Action
Unit 19: If It Doesn’t Get Measured, It Can’t Be Counted
Unit 20: Your Social Media Foundation
Unit 21: Developing Your Social Media Plan
Unit 22: Choosing the Right Platforms for Your Brand
Unit 23: Creating Brand-Centric Messages
Unit 24: Monitoring Your Progress
Unit 25: Handling Negative Social Messages
Unit 26: Building Internal Communities with Social Media
Unit 27: Using Facebook to Advantage
Unit 28: Using LinkedIn to Advantage
Unit 29: Using Twitter to Advantage
Unit 30: Meet Social Media Management Tools
Unit 31: Staying on Top of the Trends

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Online Course

Price: $149.99

The online, self-paced training program is an excellent way for students to train at their own pace. This means they can focus on areas of specific need. This program offers an interactive experience so there’s no need for traditional lectures or presentations; everything takes place through lesson plans with videos as well as exercises.

Benefits of this Format:
With our digital learning system, you can learn virtually anytime anywhere and at your own pace.
Online training is an excellent way for companies with remote employees or multiple office locations to achieve certification. It's also considerably more cost effective than traditional methods, which makes it a smart investment that can help your business grow!
Course activation time is as quick and easy as 1-2-3. Get your employees up to speed in just 24 hours with our quick course design process that's perfect for any business!

Instructor-Facilitated Learning

Price: Check Calendar for Pricing

Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!

Benefits of this Format:
With a flexible schedule, you can take this course whenever it’s most convenient for your day. Check out the different instrucor calenders that appeal to you.
With our interactive and engaging learning experiences, you'll be able to master new topics in a matter of days.
Spend time interacting with the instructor. Ask questions and get clarification on anything you don't understand or feel uncomfortable about!

Private Group Training

HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.

Benefits of this Format:
Take the hassle out of managing your training schedule by scheduling classes and picking them up on-demand.
If you're looking for an affordable way to save money, this is it! With groups of eight or more the option often becomes more cost effective.
You are in charge of the training schedule

Skilled Now Corporate Training Program

Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!

This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!

Benefits of this Format:
The learning process is made more engaging with someone who knows your business inside-out.
The instructor can customize the course to fit your needs and career goals. For example, he or she might show you actual reports from companies that interest you specifically so it's easier for both of us!
You are in charge of the training schedule