Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.
The course begins with a strategic discussion, developing a marketing plan, and outlining the range of communications media you will incorporate into your plan. We’ll cover each media component, from traditional print communications through digital communications and social media marketing. You’ll learn strategies and tactics for conducting effective email marketing campaigns and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.
The online, self-paced training program is an excellent way for students to train at their own pace. This means they can focus on areas of specific need. This program offers an interactive experience so there’s no need for traditional lectures or presentations; everything takes place through lesson plans with videos as well as exercises.
Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!
HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.
Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!
This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!
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