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Building Blocks of Marketing Communications old

  • Course Overview
  • Learning Objectives

Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers  and  entrepreneurs who are responsible for the  marketing function at their companies –  or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.

The course begins with a strategic discussion, developing a marketing plan, and outlining the range of communications media you will incorporate into your plan. We’ll cover each media component, from traditional print communications through digital communications and social media marketing. You’ll  learn strategies  and tactics  for  conducting  effective  email  marketing campaigns  and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.

  • Define marketing communications and its various elements
  • Develop, maintain, and evolve effective marketing content
  • Use email marketing to effectively reach your business’s target audience
  • Implement your strategy and increase the ROI of your e-mail campaigns
  • Track and analyze campaign results
  • Understand where social media fit in the overall marketing strategy for your brand
  • Create and launch a social media plan
  • Select the right team and allocate appropriate resources to support the goals
  • Monitor and address negative messages
  • Incorporate biogs in your social media plan
  • Understand various social media platforms and identify the platforms that suit your brand

Course Outline

  • Unit 1: The Building Blocks of Marketing
  • Unit 2: Your Communications Strategy
  • Unit 3: What Are the Rules of the Road?
  • Unit 4: Focus Your Messages for Impact
  • Unit 5: Using Content to Attract Your Audience
  • Unit 6: Leverage Social Media
  • Unit 7: Maximizing Your Results
  • Unit 8: Gather Your Communications Details
  • Unit 9: Sharing Information Through Media Releases
  • Unit 10: Getting Acquainted with Email Marketing
  • Unit 11: Building Your Contact List
  • Unit 12: Your Email Marketing Plan
  • Unit 13: Designing Your Email Strategy
  • Unit 14: Messaging Mechanics
  • Unit 15: Bringing Your Email Campaign Life
  • Unit 16: Good Habits for Good Email Managers
  • Unit 17: So, What Do I Write About?
  • Unit 18: Subject Lines and Calls to Action
  • Unit 19: If It Doesn’t Get Measured, It Can’t Be Counted
  • Unit 20: Your Social Media Foundation
  • Unit 21: Developing Your Social Media Plan
  • Unit 22: Choosing the Right Platforms for Your Brand
  • Unit 23: Creating Brand-Centric Messages
  • Unit 24: Monitoring Your Progress
  • Unit 25: Handling Negative Social Messages
  • Unit 26: Building Internal Communities with Social Media
  • Unit 27: Using Facebook to Advantage
  • Unit 28: Using LinkedIn to Advantage
  • Unit 29: Using Twitter to Advantage
  • Unit 30: Meet Social Media Management Tools
  • Unit 31: Staying on Top of the Trends
+ Read More
  • Lessons: 31
  • Quizzes: 0
  • Completion Time: 5 Hours
  • Listening Duration: 3 Hours 45 Minutes
  • Students: 977
  • Exam: Yes
  • Lessons
  • Quizzes
  • Completion Time
  • Listening Duration
  • Students
  • Exam
  • 31
  • 0
  • 5 Hours
  • 3 Hours 45 Minutes
  • 977
  • Yes
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