Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers  and  entrepreneurs who are responsible for the  marketing function at their companies –  or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.

The course begins with a strategic discussion, developing a marketing plan, and outlining the range of communications media you will incorporate into your plan. We’ll cover each media component, from traditional print communications through digital communications and social media marketing. You’ll  learn strategies  and tactics  for  conducting  effective  email  marketing campaigns  and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.

• Define marketing communications and its various elements
• Develop, maintain, and evolve effective marketing content
• Use email marketing to effectively reach your business’s target audience
• Implement your strategy and increase the ROI of your e-mail campaigns
• Track and analyze campaign results
• Understand where social media fit in the overall marketing strategy for your brand
• Create and launch a social media plan
• Select the right team and allocate appropriate resources to support the goals
• Monitor and address negative messages
• Incorporate biogs in your social media plan
• Understand various social media platforms and identify the platforms that suit your brand