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The Building Blocks of Marketing Communications

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Course Content

Getting Started
welcome letter
How To Use The Course Resources
Assignment
Pre- assignment
Pre-Test 1 Quiz
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Module Content
Pre-Test
Activity Packet
Lessons
Welcome and Introduction
Unit 1: The Building Blocks of Marketing
Unit 2: Your Communications Strategy
Unit 3: What Are the Rules of the Road?
Unit 4: Focus Your Messages for Impact
Unit 5: Gather Your Communications Details in One Neat Package
Unit 6: Sharing Information Through Media Releases
Unit 7: Getting Acquainted with Email Marketing
Unit 8: Building Your Contact List
Unit 9: Your Email Marketing Plan
Unit 10: Designing Your Email Strategy
Unit 11: Messaging Mechanics
Unit 12: Bringing Your Email Campaign Life
Unit 13: Good Habits for Good Email Managers
Unit 14: Subject Lines and Calls to Action
1 of 2
  • Lessons 39
  • Topics 1
  • Quizzes 2

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