This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating a marketing plan and function. Small businesses don’t usually have large marketing budgets, so they must use different strategies. They still must build their identity, grow revenues, and meet business objectives.

This comprehensive marketing course helps you explore the strategies and tactics used by marketers to identify business opportunities, craft product and service offerings to address those opportunities, build successful brands, engage with target audiences, and generate demand. We’ll focus heavily on trends and tactics for marketing in the digital world, and devote a lot of attention to the differences, to make this program as helpful as possible in a marketplace whose future is digital.