Marketing in the Digital World

MARKETING IN THE DIGITAL WORLD

Course Description

This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating a marketing plan and function. Small businesses don’t usually have large marketing budgets, so they must use different strategies. They still must build their identity, grow revenues, and meet business objectives.

This comprehensive marketing course helps you explore the strategies and tactics used by marketers to identify business opportunities, craft product and service offerings to address those opportunities, build successful brands, engage with target audiences, and generate demand. We’ll focus heavily on trends and tactics for marketing in the digital world, and devote a lot of attention to the differences, to make this program as helpful as possible in a marketplace whose future is digital.

Course Details
Delivery Methods
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What You Will Learn

The definition of “marketing.”
How to keep your costs low while achieving brand recognition.
How to develop a marketing plan and campaign.
How to plan for your market launch by performing a SWOT analysis.
How to integrate your Internet marketing strategy with your overall marketing plan.
How to Influence and engage your ideal clients.
How to advertise online.
Aligning content with your website structure.
How to make your writing open and easy to suit a variety of readers.
How to define what a strong brand is, and how to manage it.
The brand’s product, key features and values. Brand positioning.
Visual identity, brand name, slogan, and title.
Guiding your employees how to live up to the brand image.
Planning an effective launch campaign for your brand
Monitoring your brand, and understanding how to react to changes in the market

Course Outline

Unit 1: Marketing Management – The Basics
Unit 2: An Introduction to Branding
Unit 3: What’s Your Mission?
Unit 4: Developing Your Style
Unit 5: Launching Your Brand
Unit 6: Measure and Evaluate Brand Health
Unit 7: Demand Generation
Unit 8: Developing Your Marketing Plan
Unit 9: An Internet Marketing Primer
Unit 10: Creating Your Internet Marketing Plan
Unit 11: Designing Your Site
Unit 12: Business Writing for the Web
Unit 13: Building Your Online Brand

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Online Course

Price: $149.99

The online, self-paced training program is an excellent way for students to train at their own pace. This means they can focus on areas of specific need. This program offers an interactive experience so there’s no need for traditional lectures or presentations; everything takes place through lesson plans with videos as well as exercises.

Benefits of this Format:
With our digital learning system, you can learn virtually anytime anywhere and at your own pace.
Online training is an excellent way for companies with remote employees or multiple office locations to achieve certification. It's also considerably more cost effective than traditional methods, which makes it a smart investment that can help your business grow!
Course activation time is as quick and easy as 1-2-3. Get your employees up to speed in just 24 hours with our quick course design process that's perfect for any business!

Instructor-Facilitated Learning

Price: Check Calendar for Pricing

Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!

Benefits of this Format:
With a flexible schedule, you can take this course whenever it’s most convenient for your day. Check out the different instrucor calenders that appeal to you.
With our interactive and engaging learning experiences, you'll be able to master new topics in a matter of days.
Spend time interacting with the instructor. Ask questions and get clarification on anything you don't understand or feel uncomfortable about!

Private Group Training

HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.

Benefits of this Format:
Take the hassle out of managing your training schedule by scheduling classes and picking them up on-demand.
If you're looking for an affordable way to save money, this is it! With groups of eight or more the option often becomes more cost effective.
You are in charge of the training schedule

Skilled Now Corporate Training Program

Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!

This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!

Benefits of this Format:
The learning process is made more engaging with someone who knows your business inside-out.
The instructor can customize the course to fit your needs and career goals. For example, he or she might show you actual reports from companies that interest you specifically so it's easier for both of us!
You are in charge of the training schedule