Marketing Specialist

Course Description

The Marketing Specialist will be responsible for implementing the enterprise’s marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing demand generation programs. Successful individuals will play an integral role as a competent professional able to grasp buyer behavior trends and generate creative ideas. They will be equally confident and competent using traditional and digital marketing approaches. They will use their marketing expertise to help create promotional materials, sales tactics, and other department activities. They are an integral part of the development and execution of marketing plans designed to reach target populations. Ultimately, the professional marketing specialist will help build a solid brand reputation, generate growth, secure customer loyalty, and increase profitability.

Course Details
Delivery Methods
Course Calender

What You Will Learn

Demonstrate understanding of marketing strategy, the marketing cycle, and performance metrics to fulfill your role as marketing specialist
Define and use the primary marketing elements, including brand management, demand generation, marketing collateral, and trade shows
Define and use the primary digital marketing elements, including web design, digital communications, content, and social media
Demonstrate understanding and explain marketing campaign analytics -- how to monitor, measure, and report to make recommendations for future campaigns
Demonstrate marketing mechanics proficiency to develop effective marketing materials and campaigns to -- support sales, attract and keep customers, reinforce the brand, and meet business objectives
Define and use the tools of the trade
Demonstrate professional workplace behaviors and interpersonal skills
In this course, you will learn the required skills to help define your organization’s marketing strategies. We will review the most current marketing best practices and explore the mechanics for delivering marketing support . Also, a portion of this course will help you develop the essential workplace skills you need to accomplish your daily responsibilities and achieve long-term career success. These skills include communication dynamics, professionally interacting with co-workers, contributing to teams, and maintaining professional ethics. The course is designed to prepare learners for the SkilledNow Certified Marketing Specialist test and earn the designation, Certified Marketing Specialist, SkilledNow-MS. The goal is for the learner to be job-ready for an entry level position in marketing.

Course Outline

Module 1: Marketing Strategy and Concepts

Unit 1: Foundations of Marketing

Module 2: Personal Productivity and Organizational Skills

Unit 2: Developing Core Mission and Vision

Unit 3: Foundations in Branding

Unit 4: Understanding Your Customer

Module 3: General Marketing Basics

Unit 5: Fundamental Marketing Channels

Unit 6: Creating Compelling Marketing Collateral

Module 4: Digital Marketing Basics

Unit 7: Designing Your Web Site

Unit 8: Understanding Web Site Performance

Unit 9: Online Advertising

Unit 10: Leveraging Social Media

Unit 11: Email Marketing

Unit 12: Content Marketing

Unit 13: Organizing a Marketing Campaign – A Case Study

Module 5: Workplace Essentials

Unit 14: Communication Dynamics

Unit 15: Team work – Being a Team Player

Unit 16: Respecting Others and Embracing Diversity

Unit 17: Managing Conﬂict

Unit 18: Problem Solving

Unit 19: Professional Ethics and Accountability

Unit 20: Productivity and Eﬀectiveness – Organizing Your Work

Unit 21: Making the Transition to the Workplace

Instructor-Facilitated Learning

Price: Check Calendar for Pricing

Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!

Benefits of this Format:
With a flexible schedule, you can take this course whenever it’s most convenient for your day. Check out the different instrucor calenders that appeal to you.
With our interactive and engaging learning experiences, you'll be able to master new topics in a matter of days.
Spend time interacting with the instructor. Ask questions and get clarification on anything you don't understand or feel uncomfortable about!

Career Competency Standards

Private Group Training

HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.

Benefits of this Format:
Take the hassle out of managing your training schedule by scheduling classes and picking them up on-demand.
If you're looking for an affordable way to save money, this is it! With groups of eight or more the option often becomes more cost effective.
You are in charge of the training schedule

Skilled Now Corporate Training Program

Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!

This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!

Benefits of this Format:
The learning process is made more engaging with someone who knows your business inside-out.
The instructor can customize the course to fit your needs and career goals. For example, he or she might show you actual reports from companies that interest you specifically so it's easier for both of us!
You are in charge of the training schedule