Today’s business environment is a complex place to be, regardless of business size, type, or location. As a new business owner, you need to keep the big picture in mind, keep an eye on the future, stay abreast of the competition, and be grounded in day-to-day realities. At the same time, even as a brick-and-mortar company or home-based business, you must have an Internet presence. And, you must do it right. Not only do you need to attract customers to buy your products and services, you need to attract stakeholders and financial partners to raise capital and thrive. You also need to know what kind of business owner you are, have a candid view of your strengths and weaknesses, and know when it’s time to hire experts, delegate, and get out of the way. To balance these variables in a highly competitive marketplace, you need to draw upon a wide variety of management skills and know-how to manage your business profitably and sustain solid financial viability.
This certification course introduces the essential components of managing a business. We’ll dig into business strategy, business planning, budget management, marketing strategy, operations, employee engagement, customer service, and business ethics. If your business is in the idea stage, you’ll build a solid foundation for your future. If you’re already running your business, you may be looking for ways to expand your capabilities and improve business performance. In all this professional certification will give you the credentials and competitive advantage to succeed in your market.
The course is designed to prepare learners for the Skilled Now Certified Small Business Owner test and earn the designation, Certified Small Business, Skilled Now-SBO. The goal is for the learner to be ready to open and manage a sustainable small business.
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