Small Business Owner

Course Description

Today’s business environment is a complex place to be, regardless of business size, type, or location. As a new business owner, you need to keep the big picture in mind, keep an eye on the future, stay abreast of the competition, and be grounded in day-to-day realities. At the same time, even as a brick-and-mortar company or home-based business, you must have an Internet presence. And, you must do it right. Not only do you need to attract customers to buy your products and services, you need to attract stakeholders and financial partners to raise capital and thrive. You also need to know what kind of business owner you are, have a candid view of your strengths and weaknesses, and know when it’s time to hire experts, delegate, and get out of the way. To balance these variables in a highly competitive marketplace, you need to draw upon a wide variety of management skills and know-how to manage your business profitably and sustain solid financial viability.

Course Details
Delivery Methods
Course Calender

What You Will Learn

Apply best practices for creating, leading, and managing the day-to-day operations of your own business.
Define a viable business strategy, mission, and vision.
Develop strong branding that conveys your business values and identity.
Define organizational and operational structures that match your goals.
Develop marketing and sales strategies that help your business maintain a healthy bottom line.
Define essential financial terms and apply key financial concepts.
Produce standard financial reports and realistic budgets.
Define the skills and qualifications for the workforce you need to achieve your goals.
Hire the right people and minimize costly turnover.
Establish a customer-focused team and foster a culture of customer service excellence.
Develop a comprehensive business plan.
This certification course introduces the essential components of managing a business. We’ll dig into business strategy, business planning, budget management, marketing strategy, operations, employee engagement, customer service, and business ethics. If your business is in the idea stage, you’ll build a solid foundation for your future. If you’re already running your business, you may be looking for ways to expand your capabilities and improve business performance. In all this professional certification will give you the credentials and competitive advantage to succeed in your market. The course is designed to prepare learners for the Skilled Now Certified Small Business Owner test and earn the designation, Certified Small Business, Skilled Now-SBO. The goal is for the learner to be ready to open and manage a sustainable small business.

Course Outline

Module 1: Business Strategy, Planning, and Finance

Unit 1: Mission, Vision, and Strategy

Unit 2: Establishing Your Brand

Unit 3: Financial Terms and Reports

Unit 4: Managing Budgets and the Bottom Line

Unit 5: Business Planning

Unit 6: Achieving Business Objectives

Module 2: Marketing Management

Unit 7: Marketing Basics

Unit 8: The Marketing Cycle

Unit 9: Marketing on a Budget

Unit 10: Online Marketing Basics

Module 3: Operations Management

Unit 11: Managing Business Operations

Module 4: Sales Management

Unit 12: Selling Your Products and Services

Module 5: Customer Service

Unit 13: Six Vital Elements of Customer Service

Module 6: Workforce Management

Unit 14: Building Your Organizational Structure

Unit 15: Getting the Right People in Place

Unit 16: A Closer Look at Job Analysis

Unit 17: A Closer Look at Interviewing

Unit 18: Delegation and Accountability

Unit 19: Team Work – Building High Performance Teams

Unit 20: Making the Transition to Business Ownership

Instructor-Facilitated Learning

Price: Check Calendar for Pricing

Skilled Now offers a variety of classes that are available to take from the comfort and safety of your desk. These scheduled courses provide students with live, instructor-led training delivered by Skilled now faculty using web conferencing software and an audio bridge so you can interact without ever leaving home or office!

Benefits of this Format:
With a flexible schedule, you can take this course whenever it’s most convenient for your day. Check out the different instrucor calenders that appeal to you.
With our interactive and engaging learning experiences, you'll be able to master new topics in a matter of days.
Spend time interacting with the instructor. Ask questions and get clarification on anything you don't understand or feel uncomfortable about!

Career Competency Standards

Private Group Training

HDI offers a unique training solution that can be conducted at your facility, removing individual expenses and giving you more control.

Benefits of this Format:
Take the hassle out of managing your training schedule by scheduling classes and picking them up on-demand.
If you're looking for an affordable way to save money, this is it! With groups of eight or more the option often becomes more cost effective.
You are in charge of the training schedule

Skilled Now Corporate Training Program

Skilled Now understands that you need to provide your staff with the latest training resources and courses. That’s why we offer your in-house instructor training and certification so they can deliver Skilled Now courseware on site, right at their location of choice!

This is the perfect solution for companies that are looking to train more than 50 employees annually. The program includes HDI training and certification, so you can ensure your new hires have what they need from day one!

Benefits of this Format:
The learning process is made more engaging with someone who knows your business inside-out.
The instructor can customize the course to fit your needs and career goals. For example, he or she might show you actual reports from companies that interest you specifically so it's easier for both of us!
You are in charge of the training schedule